The nutraceutical industry has evolved significantly over the past two decades. Encompassing three main segments – dietary supplements, functional foods and herbal or natural products; the industry has been an interesting amalgamation of scientific principles and growing interest of consumers in health enhancing foods. We have also witnessed an increasing demand of various fortified foods in diverse categories ranging from dairy products to bakery and confectionery, snacks, cereals, baby food and many more. Over a period of time, the research and development teams have also discovered novel nutraceuticals and fine-tuned processing technologies.